I built this website. From scratch. Including the servers.
Hahaha! Yeah, well that's the part of the ad which rubs me the wrong way.
Campaign dug it though.
Pick of the week - Bartle Bogle Hegarty/Levi'sCampaign 25-Feb-05 13:03
James Hamilton has been seduced by Bartle Bogle Hegarty's latest commercial for Levi's: "I'll admit, when I first heard BBH was going to 'do a Luhrmann' for its next Levi's ad, I was more than a little cynical. Maybe it's because spring is in the air, though, because everything about the ad - its choice of dialogue and cast, and the way it's been shot - is spot-on. The guy's jeans look a bit on the baggy side, though." The ad was written and art directed by Nick Gill and directed by Noam Murro.
Over here at PDN online Eye On Ads: Visual Ambiguity Works For Lowe's Cancer Campaign they have more on how they got this image.
But could it be done? And on a shoestring budget? "I didn't know if we could do it," says Hogya, who, with high hopes, sent comps to photographer Frank W. Ockenfels 3. "Frank is acclaimed for his celebrity shots," says Hogya, "but when it comes down to it, he's a problem solver." Ockenfels was attracted to the challenge and the concept's sophistication. "It has a tremendously European flavor," he says. "It doesn't talk down to anyone, which a lot of American advertising does. We're talking a huge leap of faith that you can show a visual like this and people will get the point."
Adland® is a commercial-laden heaven and hell for advertising addicts around the world.
This advertising publication was founded in 1996, built on beer and bravery, Adland® now boasts the largest super bowl commercials collection in the world.
Adland® survives on your donations alone. You can help us out by buying us a Ko-Fi. Adland® works best in Brave browser
