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In a way it has been done, a few years back when NYC adgrunt EricR tipped us to Nissan's "Urban" Fakeout, where all these streetposters would be "vandalized" by some spraypainting fiend by the moniker ElectricMoyo.com. Of course, ElectricMojo was just another part of the Nissan campaign.
Then there was the cool Nike vandalized bus stops recently, Is it advertising or is it graffiti? which is simlar and amusing, and Levis 501 used the street art language to make a full street art campaign Levi's 501 - ads as graffiti part two!, but thats using the street art language as the style of advertising..... And maybe that's not exactly what you meant? Close though, right?
Skip that's effing hilarious.... Post that on the front page!
My guess is that after the 60 minutes "exposé" last year about A&F being so dead set on only hirering white folk, some creative person decided to make these photocopied posters. :)
Oh, and by "some other adsites have stated" I didn't mean your adblog but Adrants. Adrants has now posted that abercrombie & fitch deny involvement. I'm really quite stunned that anyone thought those bad and obvious photocopies were real. Just how little do you think of us poor slaving art directors anyway? ;))
Some really eagle-eyed people at Photopia think that the line underneath the posters reads: "Property of youthink@yahoo.com"... and if you squint, it looks like they may be right!
Pre bowl hype seems to have overpromissed: the Heineken - Brad Pitt - Paparazzi ad is just a bunch of paparazzi chasing Pitt - not the beer.
Neo remembers correctly, we wrote about that quoting the New York Post:
The ad, which will air Super Bowl Sunday, shows Pitt buying a six-pack of Heineken and being chased through the streets by paparazzi - who are really after the beer.
Seems that either the PR release described the ad wrong, or the NYP and other papers read the release wrong..... The ad does not correspond to the pre-bowl hype about the ad.
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