I built this website. From scratch. Including the servers.
It has always been hard to create great work. Only the people who push the envelope and explore new concepts created work that resonated - and they had to fight hard for it. The idiotically simple "Tate by tube" poster was actually initially thrown in the bin, but David Booth dug it back out because he kept thinking about it. So he had to fight to get it produced, and now it is the best-selling Tate poster of all time.
Reading what everyone else thinks about this ad, it appears that I'm the only human on the planet who doesn't associate this Yello song with Ferris Bueller's day off.
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