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Yes, like Clayton said: Fuckers keep this up and I'm going Amish, it was the next step. Razor ads are the weirdest. Gillette - Techmatic adjustable from super bowl 1969 is still the best in the category.
You're right, it is boring. Four minutes of couples talking about themselves and none of them are Harry and Sally talking about coconut cake and chocolate sauce on the side, and even if they did we never had a one hour movie invested in the characters so... It's a feel-good exercise and not a hard sell, owning "Love" as a way to remind people that they should retirement plan, buy life insurance etc. I mean, that's a solid strategy for a life insurance company, it's just not the best execution I've seen.
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The one with the man missing his father's last words due to being distracted by pretty doctor? We need to know exactly where that aired before adding it to the Super Bowl ads collection, we've reached out but got no reply.
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