I prefer product demos and then cutting away to happy, successful people. You know, like a guy in a towel using deodorant and then we see him on his way to work on the bus holding an overhead strap. Look! No wetness! Next thing you know he's getting approving looks from everyone on the bus, including the bus driver! The last scene would be of our hero and the bus driver both raising their arms in victory at a professional wrestling match. Their favorite wrestler has won! Look! No wetness! Then they hug each other. Like friends. Hello Axe people, ever hear of marketing to people without resorting to weird and depraved women in prison concepts? I GUESS NOT!
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Let's see what they do when Zoo York comes out with Ron Jeremy edition skateboards. Won't be so funny then will it?
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