From the last week Fausto Bertinotti, leader of the italian communist party Rifondazione Comunista, is promoting his nomination to the primaries for the Unione, the democratic italian party, using viral/guerrilla marketing tecniques. The concept of the campaign is a yellow post-it with the words "I want" and the claim "Attacchiamoli!" (with the double meaning of "attack them" and "stick them"). On the post-it you can write what you want for a better country and spread your claims everywhere. The post-it will be distribuited using volunteers.
Wow! It's a re-ediction of the '89 spot of British Airways under a different light: enphasys vs. paradox ! Great!
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