hey, mr.mike here,

It's hard to say who is really behind this. I'm a contract worker in the Best Buy corporate advertising department.

Last Fall, we were concepting around the idea 'Stay In". One of my team members said that he saw that line used before and while searching the web we came across what was left of the abandoned Slothmore website. We contacted Slothmore to discuss a partnership, where we would use our in-house programmers to help get his site running again in exchange for running banner ads on the site. Understandably, it took a couple of months for Funkel, Slothmore founder and self-admitted lazybones, to get back to us. He sounded distracted and less than excited, but said, as long as he didn't have to do any work, he was game. So I guess, one could say that while Slothmore is its own entity, our in-house team made the Slothmore rebirth and continued inactivity possible.

Footnote: We received a very appreciative email from Funkel, but have not been able to reach him since. We are glad to have helped him attain his personal development closer to total stasis.