Teresa Panas does not work at Draftfcb/Lowe Group, Zurich, Switzerland, or even in Switzerland I gather from that comment. So, Draftfcb/Lowe Group, Zurich, Switzerland can have made and run this ad, submitted it (note as Dabitch said the original agency has not asked for it to be taken down here or re-labeled spec work). I smell a "Amerian company got scared of European companies ad" scandal brewing. Much like when US Snickers got that Mr T ad off the air in the UK. So stupid.
Why would that make me feel like a dick? I'm mocking the atrocious lighting in his shot, none of the other athletes look like clowns. High contrast black and white photography isn't easy and should be done by professionals who clearly had the day off when it was time for his closeup.
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This doesn't even make any sense. Doesn't Sloggi use Google Adsense as a mediachannel?