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Oups, they did it again. Courrier International by Saatchi&Saatchi France. 2010.
It's maybe a scam ad (who knows...) but a good one if it is. Those littles spaces reminds me of a french campaign for housing problem.
In fact, the idea was to celebrate the performance of a bigger operation, not to make people believe they could do it by themselves.
Previously, they made this: http://www.youtube.com/watch?v=ZcTMktEBBFA&feature=player_embedded
Little Monsters were locked in packet of Doritos crisps. To free them, you had to go there: http://www.doritos.com.br/comidadibuteco/ - and use augmented reality.
After few months, 250 000 monsters were freed. So they decided to make someting cool with the monsters and augmented reality to celebrate.
In my point of view, both parts are cool: at first, a clever marketing operation with augmented reality, then a clever buzz.
For those who like BIG augmented reality examples...
I bought it a few months ago and love it. Just make sure your friends are Geek enough to understand (otherwise, you'll look like a guy from the 80's).
Hi Dabitch, maybe i am wrong, but for me, those comics were made by a portuguese Agency named FUEL (cf the signature on the left).
Or did they only use these for their own promotion?
Mathieu aka http://publigeekaire.
Hi, even if the video with the goths is my favourite, there are two others.
One is with hip-hop fellows cleaning a Basket Field, the other is with little guys dancing a strange thing called tecktonik (i hope for you that it will never come in your country), and cleaning windows of old people.
It is here, at the end (and FYI, you cannot put your name in these ones).
Hi, I had the same idea in France a few days ago (written in French).
The title is : "When 9/11 inspires advertising".
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