"We're all adults here."
The little making of featurette is mind blowing. Dorff claims that him and his friends actually decided, one day, to shoot a commercial for this product, unsolicited.
At a small bar I frequent in Germany menus (entirely in German except for the drink name which is in English) for specialized drinks containing the stuff list "Mexican Pussy," "Tropical Pussy," and on and on. The cleverness gets old in a single reading, and one would think the silly name would have been chuckled around the board room for a bit before someone said, "but seriously..."
on the other hand, I Can't Believe It's Not Butter! is a real thing, so there is a continuing effort to find the bottom.
Being aware of a pivotal moment of violence that contributed to the American revolution does not qualify one as a nerd. That's being informed.
And this is a joke. Nike expects Americans to maturely accept the absurd price tag on the new Lebrons, but assumes that these same Americans would be offended by the message on a tee shirt and conclude that Nike made the shirt to mock the victims of the recent Boston bombings. It's scary, but maybe they're right on both...
And if you're concerned about people potentially misinterpreting you message, don't put blood on the lettering!
As someone who schedules social life around multiple men's league teams, and as person chasing glory long left in the past, I'm certainly part of their target audience. I also think they hit the mark. Fast food and beer companies have long told me that basketball is about friends, smiles, and double cheeseburgers. As a consumer of not just the "product" they're selling, but also the lifestyle, it's nice to be treated like an adult. The acknowledgement that, while still just a game, basketball is a tool that (like all other sports) affords the participant a multitude of positives, not the least of which is escape.
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