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The implementation was definitely flawed — as evidenced by the racial slurs that they let slip in — but, overall, this was genius. Genius — and extremely cheap. Best post I’ve read on the whole thing thus far: http://bit.ly/s6EAM
Another thing they should consider for next time: they didn’t grab relevant Twitter handles before launching. Now, @skittlescandy (www.twitter.com/skittlescandy) belongs to someone who is not a delicious, rainbow-colored candy.
Zach
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