Facebook - The things that connect us - (2012)

Chairs. Yep. Chairs. Facebook is a chair, says the bored voiceover. Or a bridge. Or an airplane. A dancefloor. A basketball court. A great nation. You are not alone. In fact you are never alone if you ever logged in to facebook as their web cookies stalk you everywhere. World domination. The universe. Chairs.

Client: Facebook
Project: "The Things That Connect Us"

Agency: Wieden + Kennedy, Portland, Ore.
Creative Directors: Karl Lieberman, Danielle Flagg, Eric Baldwin
Copywriter: Erin Swanson
Art Director: Brad Trost
Executive Producer: Matt Hunnicutt
Account Team: John Rowe, Leah Bone, Maggie Entwistle
Executive Creative Directors: Mark Fitzloff, Susan Hoffman
Head of Production: Ben Grylewicz
Interactive Creative Director: Dan Hon
Business Manager: Amber Lavender
Project Manager: Lauren Walker

Production Company: Anonymous Content
Director: Alejandro G. Iñárritu
Executive Producer: Eric Stern
Line Producer: John Benet
Director of Photography: Greig Fraser
First Assistant Director: Peter Kohn
Production Designer: Jeremy Hindle
Costume Designer: Erin Benach
Production Supervisor: Laura Miller

Editing Company: Joint
Lead Editor: Peter Wiedensmith
Co-Editor: Kelly Brickner
Assistant Editor: Alyssa Coates
Second Assistant Editors: J.B. Jacobs, Eric Hill
Audio Engineer, Mixer: Charlie Keating
Post Producer: Shelli Jury
Associate Post Producer: Lauren Pullano
Post Executive Producer: Patty Brebner
Research: Catherine Liu, Zoe Hoeltzel, Matt Hayes, Montea Robinson
Finish Mastering: David Jahns

Visual Effects Company: The Mill
Visual Effects Shoot Supervisors: Phil Crowe, Hitesh Patel
Lead Flame Artists: Phil Crowe, Glyn Tebbutt
Flare Artists: Robert Murdoch, Steve Cokonis
Nuke Artists: Becky Porter, Jake Maymudes
Computer Graphics Lead: Matt Longwell
Digital Matte Painter: Andy Wheater
Lead Telecine Artist: Adam Scott
Visual Effects Producer: Christina Thompson
Visual Effects Executive Producer: Sue Troyan
Telecine Producer: LaRue Anderson
Visual Effects Coordinator Radiance: Salem

Music: Explosions in the Sky
Music Executive Producer: Sara Matarazzo
Music Company: Search Party Music

AnonymousCoward's picture
kidsleepy's picture

Facebook is chairs and other inanimate objects.

Dabitch's picture
kidsleepy's picture


Dabitch's picture

Meet @facebookCHAIR.

This gag is never going to end, is it?

Dabitch's picture

Nope! Never gonna end! This was a funny one.

AnonymousCoward's picture

Could this be one of the worst ads W+K has done in a while?

Dabitch's picture

All signs point to yes. But the meme-spinnage from it is fun!