McDonalds '#ReindeerReady' / Santa visits (2018) 90 (UK)

Father Christmas and his reindeer fuel up with McDonald’s this holiday season

Our UK office creates a beloved Christmas tradition with its second annual #ReindeerReady campaign for McDonald’s.

The 90 sec film – written by Leo Burnett and directed by James Rouse through Outsider – follows Santa on Christmas Eve delivering presents and enjoying glasses of milk and mince pies-a-plenty en route. There is, however, a lack of carrots left out for Santa's reindeer, making for an increasingly forlorn principal reindeer and an increasingly apologetic Santa. Realising that something must be done, Santa makes a pit-stop at a McDonald’s and grabs a sack full of carrots (packaged as 'reindeer treats' for inclusion in Happy Meals) for his hard-working team of flying reindeer, finally turning the reindeer’s frown upside down.

Ad Agency: Leo Burnett

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