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Walls Magnum - 5 senses - (2005) 0:30 (UK)

This ad is designed to provoke some type of melting effect, and has proven to be too hot for some countries - but amazingly enough has been cleared to run in the UK, otherwise known for their prudishness.

Ad Agency: McCann Erickson
Director: Bruno Aveillan

Anonymous Adgrunt's picture
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Dabitch's picture

It does seem like it..... Makes you wonder what people are revealing about their ice-cream habits in them focus groups. ;)

AnonymousCoward's picture

first saw this at the cinema (actually, this ad was what brought me to this site), it's really effective, and for a change, it actually makes you remember what it was that was being advertised

Neo's picture

If tag copied axe/lynx strategy, did Magnum copy Häagen-Daz sex=ice cream strategy?