Shot by Pretty Bird’s Melina Matsoukas in cooperation with agency Team One, the spot boasts sheen, polish, primp, and fashion—all juxtaposed against the Lexus IS performing furiously on a darkened highway. These scenes are deftly intermixed with various symbolism and found-footage, creating an affecting montage of beauty, mystery, elegance, and power. The high-contrast black-and-white style reinforces the bold design statement of the all-new Lexus IS, further highlighted by the expert editorial eye of Cooperman, making the spot effortlessly accelerate from beginning to black. The soundtrack is quite fast paced which adds to the overall feel.
Client: Lexus
Spot Title: “Change Lanes”
Air Date: January 2013
Agency: Team One
Creative Director: Craig Crawford
Art Director: Ryan DiDonato
Copywriter: Andrew Smart
Producer: Reilly Park
Production: Pretty Bird
Director: Melina Matsoukas
Executive Producer: Ali Brown
Producer: Grant Jue
Editorial: jumP
Editor: Richard Cooperman
Assistant Editor: Chad Hoerner
EP: Betsy Beale
Producer: Gavin Carroll
Type Designer: Paul McMenamin
Color Grading: Company Three
Colorist: Dave Hussey
Mixer: Bob Gremore/Juice
Music: Kill Memory Crash – Shots
VFX: a52
Adland® is a commercial-laden heaven and hell for advertising addicts around the world.
This advertising publication was founded in 1996, built on beer and bravery, Adland® now boasts the largest super bowl commercials collection in the world.
Adland® survives on your donations alone. You can help us out by buying us a Ko-Fi. Adland® works best in Brave browser
