National Lottery Scratchcards 'Add Some Play'
Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
Allied Irish Bank wants you to know you can bank on the move with their new mobile app.
The director does, too. But they didn't have a huge budget. So instead, the spot was entirely filmed on an iPhone 5.
Which also makes it a nice ad for the iPhone 5.
And considering how dreadfully boring Apple's work has been as of late, I'd say it's the best Apple commercial done in a while, too.
Nice job, gents.
Agency: Rothco
CD: Damian Hanely
Client: Allied Irish Bank
Music: Delorentos "Petardu"