Mic Mac Mall in trouble for bimbo-back to school ads showing girls only care about fashion

Mic Mac Mall in trouble for bimbo-back to school ads showing girls only care about fashion

Trouble is brewing for the Mic Mac Mall in Dartmouth, Nova Scotia as their cheeky facebook background, a.k.a back to school campaign insinuates that school-aged girls only ever think about fashion, and never grades. Or you know, they're making a media-venue-appropriate ad-joke while touting fall fashions to students. Take your pick.
Seems most of the internet has picked 'women's academic merit is too serious to be joked about' and Mic Mac Mall are currently catching hell on twitter. Their explanation of the campaign hasn't gone down well either;

Great! You’ve successfully signed up.

Welcome back! You've successfully signed in.

You've successfully subscribed to AdLand.

Success! Check your email for magic link to sign-in.

Success! Your billing info has been updated.

Your billing was not updated.