In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
"What do you think people did before Alexa?" ponders Ellen, and we get to time travel to find out. It even includes a dragon! So now I have Super Bowl bingo!
"#BeforeAlexa"
Client: Amazon Alexa
Chief Creative Officer: David Kolbusz
Production Co.: Somesuch
Director: Steve Rodgers
Editorial Company: Cut+Run
Editor: Jonnie Scarlett
Note: This spot premiered prior to Sunday.
