Is Malcolm Bricklin an entrepenurial genius or dumber than a sack of hammers? Either way, the infamous US importer of Yugo is having a go at it again.
Starting at $5000, will Americans really want to buy a car that's positioned below the bottom shelf, especially after what happened last time (It recently won the dubious US title of "Worst Car of the Millennium")? And will the States be fooled by the new name? To help you form a well-rounded opinion, check out this beautiful Midas jab, then click "read more" below to view a mildly painful Yugo commercial from 1988.
One thing's for certain - the advertising better be a helluva lot better than is was fifteen years ago if it's to have a snowball's chance.
(Credit note: the Forbes link was found via Fark.com)
Yugo
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Malcolm Bricklin's return to the automotive scene with a car priced at $5000 begs the question: is he a visionary entrepreneur or simply repeating past mistakes? His track record includes bringing the Yugo to the US, a notorious flop dubbed the "Worst Car of the Millennium". Now, with a new venture, skepticism naturally follows. Will Americans be willing to trust a brand positioned so low, especially after previous disappointments?
The success of this endeavor hinges not just on the affordability of the car but also on overcoming the tarnished reputation of the Yugo. Rebranding may help, but consumers are wary of history repeating itself. The advertisement campaign will need to be exceptionally compelling to sway public opinion. As Bricklin attempts to re-enter the market, critical scrutiny will be unavoidable.
For those curious about the infamous Yugo and its legacy, here's a nostalgic trip down memory lane with a 1988 commercial:Yugo commercial from 1988. Whether Bricklin can redeem himself or not remains to be seen, but one thing is clear - the stakes are high, and the expectations even higher.
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PermalinkMalcolm Bricklin's return to the automotive scene with a car priced at $5000 begs the question: is he a visionary entrepreneur or simply repeating past mistakes? His track record includes bringing the Yugo to the US, a notorious flop dubbed the "Worst Car of the Millennium". Now, with a new venture, skepticism naturally follows. Will Americans be willing to trust a brand positioned so low, especially after previous disappointments?
The success of this endeavor hinges not just on the affordability of the car but also on overcoming the tarnished reputation of the Yugo. Rebranding may help, but consumers are wary of history repeating itself. The advertisement campaign will need to be exceptionally compelling to sway public opinion. As Bricklin attempts to re-enter the market, critical scrutiny will be unavoidable.
For those curious about the infamous Yugo and its legacy, here's a nostalgic trip down memory lane with a 1988 commercial:Yugo commercial from 1988. Whether Bricklin can redeem himself or not remains to be seen, but one thing is clear - the stakes are high, and the expectations even higher.
- reply
Permalink