Anatomy of a trending topic: Twitter trend forces Urban outfitters to respond to crafting community

Anatomy of a trending topic: Twitter  trend forces Urban outfitters to respond to crafting community

An update to yesterdays Badlander: Urban outfitters I Heart Destination necklaces that carbon copied Truche's design - they have reacted with a tweet.

Hey guys, we see your tweets regarding the I Heart Destination necklace. Please know that our accessories buying team is looking into this.

and it's been retweeted hundreds of times.

I think it's time to boycott Urban Outfitters. They have done this to so many independent artists. NOT OK. https://bit.ly/kvbMdt


Huffington post and BoingBoing picked it up (as did we) giving the story yet more digital legs. Then this:

Heh. And indeed the images were gone, and a message “this item is no longer available” appeared on the item page on Urban’s website. (Edited to add: early this morning I got a direct message (from a credible source) whose sister works for UO. She said they’ve been told to pull the necklaces from all stores immediately.)

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