Canon - ‘Created Different’ (2025)
‘Created Different’ is a new pan-European campaign by VCCP, aimed at re-establishing Canon as the go-to brand for a new
Design Group Bang Bang Bang really don't like Futura Extra Bold Condensed.
"Imagine if Saddam Hussein were a typeface:
He would be big.
He would be bold.
He would be loud.
He'd be annoying.
He would be fat and wear a mustache.
He would have to be eliminated."
Design Group: Bang Bang Bang
Designer: Jerry Ketel
Copywriter: Carl Loeb
Typographer: Jerry Ketel