National Lottery Scratchcards 'Add Some Play'
Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
I can't name what my favorite thing is about this ad, the jab at the silly fluffy showergels ads talking about aromatherapy, the extended view of a naked guys ass, or the frank truth of what it really looks like when men (and women) actually shower. This is what it's really like mate, not so ad-pretty but it gets you clean. Oh, you missed some lint in that navel by the way.
Product/Service: ASAN TRIPLE SHOWER GEL
Advertising Agency: LOS & CO Oslo, NORWAY
Creative Director: Maria Myhre/Marianne Knutsen
Art Director: Maria Myhre
Copywriter: Marianne Knutsen
Advertiser's Supervisor: Helge Holdhus
Account Manager: Elisabeth Skogen Helland
Account Supervisor: Jan Johnsen
Production Company: EINAR FILM & FORTELLINGER Oslo, NORWAY
Director: Guri Neby