National Lottery Scratchcards 'Add Some Play'
Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
Last weekend the Asia Pacific Advertising Festival was held in Pattaya, Thailand. This year more than 4,000 pieces of creative work from over 400 advertising agencies in 39 cities around the region were entered.
Best in Films went to The Love Story series for Smooth E Baby Face Foam by JEH United LTD, Bangkok. Best in Print went to BBDO Bangkok for their Maglite Campaign. Dentsu took home the Best of Outdoor for NTT-Resonant Internet Portal Site "goo". And the Worst Boyfriend campaign for NZgirl by DDB New Zealand won Best Direct Marketing.
TVC Gold
Big Ad for Carlton Draught by George Patterson Y7R won gold for the alcoholic drinks category.
In the auto vehicles/automotive products & services category, Saatchi & Saatchi, Petaling J, China took home gold for their Jogger ad for Toyota VIOS.
Creative Juice/G1, Bangkok won two golds in the banking/investment/insurance/property development category. Both ads were for Bangkok Insurance, one titled "Twister" and the other titled "Tyre".
In addition the entire campaign for Bangkok Insurance (Twister/Tyre/Robbery) shared gold for the campaign category with The Love Story series by JEH United.
PRINT Gold
BBDO Bangkok's XXX Cinema ad won gold in the household maintenance products category.
Minery Foot Care "Foot Care" ad by Creative Juice/G1 won in the cosmetic/beauty products/toiletries category.