It takes Alan Alda no time at all to set up an Atari computer, but he can't hold a candle against Apple in this year's super bowl. They're targeting very different markets, however. Atari was a "starter computer" for families with kids, where they could play games and learn things - like programming. Alan Alda was their spokesperson and enthusiastic fan. This ad was created to show people that setting up a computer wasn't as intimidating as they might have thought.
- "26 seconds" - "I can go again, I can do it much faster, I can go again"
Client: Atari
Ad agency: Wells Rich Greene
Creative director: Charlie Moss
Director: Stan Dragoti
Principal talent: Alan Alda
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Everyone remembers the Apple spot, yet nobody remembers this gem?
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PermalinkOh I remember it. I listed it in The oft-forgotten superbowl commercial gems. ;)
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PermalinkThat's great. It's not a bad ad, really. It's just that Apple 1984 was a revolution that caught Alan off guard.
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