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I don't understand this. Is he famous in some way? If it's a pride bathing suit, why not use a lesbian athlete to model it, like Sheryl Swoopes?
Bob Hoffman is right. This really has been a shitshow.
Still classic and weird.
Was it simply a lack of consideration for the disrespectfulness of having a highly stereotypical gay man referring to himself as a "girl", both towards women and Bud Light's primary consumer base?
I think she has severely misjudged the younger audience that she's trying to attract. And as you say, she's insulting the core audience at the same time. The super bowl ad hit the right note, this Dylan thing does not.
Dylan as Nike spokesperson is 100% inappropriate, while women athletes are not getting sponsorships. He has no need for a sports bra, though I would hardly call that top a sports bra at all.
Using him for Bud Light was just really really odd. Did Bud Light suddenly forget who their target market is?
Right? The art direction is pretty nice too.
I made the mistake of googling this app during the game to see what it was and the online ads haven't stopped stalking me since.
I thought the dog crate was because they would finally take the dog WITH THEM wherever they go all day.
The your cousin "FROM BOSTON" campaign has legs, at least. Not sure this was the best superbowl effort, but overall the campaign is good.
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