In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
In the biggest COVID-19 hospital in Moscow, paramedics have to work in medical overalls and masks, which makes them completely unrecognisable. To identificate each other, they came up with a badge solution: red for doctors, yellow for nurses.
Audi Russia and Leo Burnett Moscow found that fact and decided pay a tribute to all medical workers. Audi changed the colors of their logo to reflect they are now a volunteer brand. Then they provided a fleet of cars which could be used by any medical worker from COVID hospital.
Audi hopes this #coloursofhope movement will be a a call to arms for other brands to do the same..