Avene China Encourages Women to Change Pose on their #Selfie

Have you thought about changing pose on your #selfie?
The word ‘Selfie’ has been elected as "word of the year" by the very serious Oxford dictionary. Celebrities, the US president, and even the Pope participate in this trend, by sharing their pictures on social media, facebook, pinterest, weibo, wechat, snapchat and almost anywhere else they can find. This phenomenon is so incredibly viral that scientist began to study it very seriously. We can now confirm that women take more selfies than men, that they usually have the mouth closed and the eyes open and that the pose depends of the countries from which they come.

"To succeed in China you need to build your campaigns on real digital Chinese insights... this one does it. Every Chinese women can easily relate to the experience"
Mr Francis Canet (General Manager Pierre Fabre China)
"It's a fresh, joyful digital campaign... breaking the jail of conformist selfies"
Fred Raillard (Founder, Digital Creative Director Fred & Farid Group)