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Here's the deal. The Bacardi brief wanted to "invite influencers to create content around a music festival" that they arrange. Well, that sounds pretty whatever. "So rather than just inviting someone for another freebie and plying them with alcohol we decided to challenge one to break into our event". That's a lot more interesting.
We worked with Marcus Haney, professional chancer and director of the smash hit MTV film 'No Cameras Allowed'. As the film, which documented how he broke into over 50 music festivals around the world, hit the headlines, we got Ellie Goulding to public ally challenge him to his biggest blag to date. To break into a private festival, on an island, in the middle of the Bermuda Triangle.
He accepted. But then he went dark.
We didn't know how he was going to do it, we didn't know when he was going to do it.
