Barneys New York / Linda Evangelista - print and billboard campaign - 1991

Photographed by Steven Meisel, Barney's campaign played with contrasts on double-page spreads and billboards, contrasting the color photographs with the black and white photographs as a reply answer in both the DPS and billboard executions.

"True glamour involves some risks"

Linda Evangelista was the leader of the pack among the supermodels and displayed in this campaign why - she is a chameleon. The Steven Meisel photographs borrowed heavily from celebrated 1950s fashion imagery.

"Little hand on the nine. Big hand on the twelve"

New York in the 1950s was far more glamorous it seems, as beautiful images like "Girls in the window" showed. Steven Meisel is tapping into that, and the campaign itself is adding a slightly surreal twist to it all. "Formal - not normal" with a birdcage that looks a bit like a fishbowl.

"Formal - not normal"
"Keep your chin up"
"Attract all things. Dinner?"
"Attraction sometimes involves a few tricks"
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