Photographed by Steven Meisel, Barney's campaign played with contrasts on double-page spreads and billboards, contrasting the color photographs with the black and white photographs as a reply answer in both the DPS and billboard executions.
Linda Evangelista was the leader of the pack among the supermodels and displayed in this campaign why - she is a chameleon. The Steven Meisel photographs borrowed heavily from celebrated 1950s fashion imagery.
New York in the 1950s was far more glamorous it seems, as beautiful images like "Girls in the window" showed. Steven Meisel is tapping into that, and the campaign itself is adding a slightly surreal twist to it all. "Formal - not normal" with a birdcage that looks a bit like a fishbowl.