Canon - ‘Created Different’ (2025)
‘Created Different’ is a new pan-European campaign by VCCP, aimed at re-establishing Canon as the go-to brand for a new
Bavaria mocks "walk in fridge" with their now understated version of their classic tagline "Zo, nu erst en Bavaria" - That's "So, now a bavaria" which roughly means you only deserve your beer after you've done your work, like "not until now" a Bavaria.
Difficult to translate nuance, but it's a very good line.
Bavaria