The reveal, Cetelem fess up about the fake credit company called Bingo Credit - the dishonest alternative - and promote their own responsible loans.
Client: Cetelem France
Agency: TBWA/Paris
Production Company: La Pac Paris
Director : David Gray
Eric Holden & Rémi Noel (Creative Director)
Mohamed Bareche (Art Director)
Daniel Perez (Copywriter)
Virginie Chalard (Agency Producer)
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