The last Blockbuster, located in Bend, Oregon, actually had a Super Bowl commercial. But it wasn't aired on Fox on Sunday, as those spots cost millions of dollars. Instead, it was uploaded to their social media channels.
Starring "Steve" the cockroach. This ad was shot entirely in Bend, Oregon, and at the video store, they had a Super Bowl party where they showed the ad - on VHS tape - to everyone there. The last blockbuster will be there to the bitter end.