Tomorrow Beattie McGuinness Bungay's £20m campaign for McCain will launch, celebrating chips using a TV ad based on Oliver! and print ads in newspapers. In the spot, the original "Food, Glorious Food" is changed to "Chips, Glorious Chips" using similar footage as in the Oliver! musical. Superadgrunts see the spot below. Also read more to see the newspaper ad as it appeared in the Daily Mirror.
McCain Oven Chips - Oliver (2006) 0:60 (UK)
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