Müller FRijj - “Just feel the Urjj” (2025)
Müller FRijj’s latest integrated campaign, aims to shake up the ready-to-drink milkshake category with a healthy hit of chaotic
Seeking to recruit developers at the E3 Trade Show, but only the ones fluent in C++, this hyper targeted ad was printed in the E3 Trade Show program. Written in the computer programming language C++, the line reads "Does your publisher understand you?" and it's signed off with BMG only. BMG had a booth at the E3 Trade Show, and the C++ programmers did visit the booth.
Ad agency: Ground Zero
Art Director: Brian Tortora
Copywriter: Jonno Agnew