BMW "The Ultimate Attraction" (2002) -print, Italy

A man covers the face of his lover with an image of the latest BMW. I guess that's an autophile? Mechanophilia? Mechaphilia? Mecha - okay whatever - weird?

"The ultimate attraction"

Hold up! They know this will upset you, so they made another with the sexes reversed - now she can't get off without looking at the BMW instead of her lover's face.

Client: BMW
Creative Directors: D'Adda, Lorenzini, Vigorelli, BBDO, Milan
Copywriters: Giuseppe Mastromatteo, Pino Rozzi
Art Director: Sesse Lind

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