Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
Samsung, via BBH Singapore, has launched a new global campaign showing how Galaxy S25 Ultra with Google Gemini solves everyday
The little cheeses go to the gym, ride the subway, have a rave, etc. Very cute. Short form: Longer form:
A man covers the face of his lover with an image of the latest BMW. I guess that's an autophile? Mechanophilia? Mechaphilia? Mecha - okay whatever - weird?
Hold up! They know this will upset you, so they made another with the sexes reversed - now she can't get off without looking at the BMW instead of her lover's face.
Client: BMW
Creative Directors: D'Adda, Lorenzini, Vigorelli, BBDO, Milan
Copywriters: Giuseppe Mastromatteo, Pino Rozzi
Art Director: Sesse Lind
