Bombastic makes the english rose come to life for VH1

Design & branding company Bombastic has collaborated with VH1 to create the graphics package tat surrounds the Concert For Diana, the concert is a tribute to the Princess and a fundraiser for the charities she supported during her lifetime.

"We were looking for a respectful way of presenting the concert for Diana that would distinguish it from the usual hype surrounding our musical events," says VH1 VP of Brand and Creative Phil Delbourgo. "We drew inspiration from the striking image of flowers left behind at Kensington Palace to commemorate Diana when she died. Bombastic found a way to turn that image into something that symbolized life through a beautiful animation of a lone flower falling into a stream and triggering growth all around it. With dramatic camera moves and 3D they were able to give the animation the kind of scale we needed for a big concert."

Super adgrunts, see See the Quicktime promo here.

"Working with the VH1 team is always amazing," notes Bombastic Creative Director Jamie Slomski. "In this instance they had a specific vision for the overall project and then let us build from there, embracing our ideas and process every step of the way. The image of the English Rose - as iconic as the princess herself - blossoming new life when it touches the water, really represents how both Diana's humanitarian work and her contact with the general public inspired and effected change."

In addition to the flower and water Show Open, Bombastic designed a wealth of
other on-air elements for the broadcast concert. The emphasis for these was a
clean and simple design that reflects both the concert's logo, taken from
Diana's own signature, and the color blue, which is prominent in the water theme and in the "D" of the logo. The package was created in Maya and AfterEffects and delivered in HD Pal.