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Brickyard VFX Lights Up the Neighborhood for AT&T

Brickyard VFX Lights Up the Neighborhood for AT&T
1 min read

Artist-owned-and-operated effects company Brickyard VFX did some really great work on AT&T's "Suburbia," a :30 spot directed by Robert Logevall for ad agency GSD&M. Promoting AT&T's Dish Network, the commercial features an AT&T van driving through a suburban neighborhood, turning on television sets in each house as it passes by.




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The spot was shot through dark neighborhoods at dusk with lighting effects and CG added in by the Brickyard VFX team. Extensive compositing work was completed to add the glow and flicker of television sets as the van passes by. The closing shot in the spot is essentially a giant 2D matte painting of the neighborhood as viewed from above. Many of the houses are completely computer generated and a CG van was created to help bring the effects together. Superadgrunts see the spot below:

AT&T - Suburbia (2007) 0:30 (USA)

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Categories: Country: US, adland exclusive, suburbia
Author

Dabitch

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