Canon - ‘Created Different’ (2025)
‘Created Different’ is a new pan-European campaign by VCCP, aimed at re-establishing Canon as the go-to brand for a new
Vinnie Jones shows how hard and fast Hands-only CPR to Stayin' Alive by the Bee Gees can help save the life of someone who has had a cardiac arrest. Ah Ah Ah staying alive, staying alive. And yes I realize I'm probably the only person ad-damaged enough to immediately recall this tainted love ad. Don't ask me why my synapses misfire so, I have no idea. You can learn more at BHF.org
Client: British Heart Foundation / BHF