BtoB Magazine Editor & Isobar President on The Advertising Show

Hear Ellis Booker, editor of BtoB Magazine, and Sarah Fay, president of Isobar U.S., discuss the latest integrated Internet marketing news and trends. Ellis discusses targeting online customers via lifecycle management and the emphasis on expanding into small and midsize business markets domestically and the Asia/Pacific region overseas. A frequent speaker and panelist, Ellis also manages the editorial side of BtoB’s multi-city NetMarketing Breakfast series. Prior to BtoB, he was editor-at-large at CMP’s Internet Week where he covered Java, XML, and IT development strategy.
Sarah Fay talks about the growth in online advertising by 20% per year and search engine marketing and optimization. In her role as President of Isobar U.S., Sarah manages the growth and integration strategy for the digital and one-to-one agency services that fall within Isobar U.S. which include Carat Interactive, Freestyle and iProspect. Some of their premier clients include Pfizer, Microsoft, RadioShack, Adidas, Palm, Wachovia and Electronic Arts.
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