Bud Light - Spuds MacKenzie and the cowgirls (1987) :30 (USA)

At the BBQ Spuds MacKenzie arrived in a classic long-horn convertible to the awaiting trio of do-op girls who sing along in every ad. Spuds MacKenzie takes over the drums, "You're really cooking now."

Client: Anheuser-Busch

Brand: Bud Light

Ad agency: DDB Needham, Chicago

Voiceover: Robin Leach

PR Agency: Fleishman Hillard

Principal talent: Lela Rochon

Terrier dog star: Honey Tree Evil Eye (“Evie” for short).

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