Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
Samsung, via BBH Singapore, has launched a new global campaign showing how Galaxy S25 Ultra with Google Gemini solves everyday
The little cheeses go to the gym, ride the subway, have a rave, etc. Very cute. Short form: Longer form:
Shot in Bucharest, this Burn ad features Kie Willis, Phil Doyle and Tim Shieff of Storm Freerun and Chima Akenzua. It'll make you feel seriously unfit as you watch these men jump, hop, roll, climb and smash through walls guided by their imagination and parkour skills of cats. Smuggler's Jaron Albertin shot the ad for Publicis Milan, which has the inception-like idea of using a projector to create the landscape they climb through - this would actually make a great ad for such a projector.
Executive Creative Director Bruno Bertelli
Executive Creative Director Cristiana Boccassini
Art Director Costanza Rossi
Copywriter Francesco Martini
