It's Draft Day for the Campbell's Chunky Soup's all stars. A fun take the Fantasy Football leagues, only in this case it's the Everyman football league. Starring "general managers" Drew Brees, Odell Beckham Jr., Eddie Lacy, Todd Gurley, Eric Ebron and Kyle Long, Draft Day opens in Brees' basement where they are trying to decide who will be picked. Odell Beckham Jr. ends up picking an everyman who is a volunteer firefighter, welder, and even makes doll furniture for his daughter.
This campaign is tied to EverymanLeague.com which will allow you to create a card and nominate someone for the Everyman League. If the GMs think you have what it takes, you might end up winning tickets to next year's Super Bowl.
Campbell
Chief of Marketing - Greg Shewchuk
SVP/VP – Yin Rani
Marketing Director - Mark Materacky
Brand Marketing Manager – Abby Elu
Senior Communications Manager – Megan Haney
Research Director - Ciara O’Connell
Y&R
Executive Creative Director - Leslie Sims
Group Creative Director - James Caporimo
Creative Director - Robert Rooney
Executive Producer - Greg Lotus
Other level producer(s) - Jennifer Lee / Bobby Jacques
Art Director - Hans Schenck
Copywriter - Anthony DiMichele
Talent Manager - Adele Solomon
Group Account Director - Kelly Considine
Account Team Supervisor - Chad Oliver
Executive Strategist - Susanne Raymond / Henry Monsell
Media Planner - Belinda Moon
Production Company - Bullitt
Director - Tim K
Editorial - PS 260
Editor - JJ Lask
Assistant Editor - Caroline Yost
Sr. Producer - Laura Lamb Patterson
Finishing - PS 260 Finishing
Graphics - Patrick Lavin, Michael Marciano
Online/VFx - Margaret Yang, Steve Koenig, Dino Tsaousis
Color - Mikey Rossiter @ The Mill
Audio - Tom Jucarone @ Sound Lounge