Channel 4 - Meet the Superhumans - (2012) :90 (UK)

Meet the super humans. Channel 4 covers the Paralympics, and announce it by blowing us away as Channel 4's own Paralympic blogger called it. Here's a bit from the director, Tom Tagholm, on what they wanted to do.

“As for the scenes in the middle with the explosion and car crash and the mother in the hospital – we thought long and hard about how to include them because one thing that we weren’t interested at all in doing was an advert which said ‘Isn’t it great that these guys have made it to the start line?’ That just didn’t interest me and I don’t think it interested the channel.
“What I wanted to do though was just get a flashback moment – to show that it’s a part of what they are now and a part of their physicality. I didn’t want to dwell on it, just to give a hint, a moment of just how tough these characters have had to be. I could have put those scenes at the beginning or the end of the trailer but I think it’d have been weirdly less impactful that way – having them where they are stops you right in your tracks and hits you in the face.”

Client: Channel 4
Director: Tom Tagholm