British Airways - "Sea temperatures fit for humans." A British Original (2022) :20 (UK)

⚪ Business. ⚪ Leisure. ⏺️ Sea temperatures fit for humans.

Zillow - Night Swimming (2022) :30 (USA)

Compare Homes With Zillow (:30)
1 Comment

Badland: Sweden Democrats copy a 30 year old beer ad for their election song - edit by edit.

We have an interesting IP tiff in the political advertising landscape in Sweden right now.

Social Democrats - "Our Sweden can do better" election film / Vårt Sverige kan bättre – Rösta på Socialdemokraterna

Vårt Sverige kan bättre – Rösta på Socialdemokraterna

Bouygues Telecom - On The Road - (2022) 2:00 (France)

The number one wish this summer for French people is to travel more. And not on a deserted island but across the country.

Lacoste x Théo Curin I The first-ever collection conceived by a handisport athlete

Lacoste unveils its first-ever collection conceived by a disabled athlete – the Théo Curin collection

Plenity’s “Who Said” Via Agency The&Partnership Embraces Fresh Motivation With Audio To Match

Sonic Union was approached by The&Partnership for a full suite of sonic solutions – music, sound, and audio.

Gatorade - Greatness Starts with G - (2021) :60 (USA)

DK Metcalf, Jayson Tatum, Sydney McLaughlin, Christian Pulisic, Lizzi Smith, and Bryce Harper know there are many paths to greatness, and they all sta

Toyota - Jessica Long's Story / Upstream (2021) :60 (USA)

This is really nicely shot, I simply love the execution.

Mediterranean Towers - “Alive & Kickin’ (2020) Israel

“A few old people is no reason to shutdown a whole country” – that’s how our latest campaign for the “Mediterranean Towers” Senior Living Residence ki

Nike's split screen ad exposes Nike's split personality

Excellent split-screen editing aside, the new Nike ad offends people both internally at Nike as well as the consumers they hoped to attract.

Writer & Director Marshall Tyler’s Powerful Short Film Cap Available on HBO On Demand

Produced by LA-based studio Eastern Blocc, Cap embodies the emerging production studio’s goal to tell stories with a social impact.

ŠKODA - Made for Ireland (2020) :30 (Ireland)

Whatever you're made of, there's a ŠKODA made for you. ŠKODA. Made for a New Ireland.
1 Comment

Co-op - Ice Cream / “It’s what we do” (2019) :30 (UK)

This little ad stars two ladies, both open water swimming enthusiasts for many years, who are enjoying a dip in the sea.

The ALS league - Swimming Pool - (2019) :30 (Belgium)

How would you feel after immersing yourself into the skin of an ALS patient for 30 very long seconds?

Australia’s consumer watchdog sues Samsung for 'misleading' water-resistant claims on Galaxy phones

The Australian Competition & Consumer Commission (ACCC) today launched legal proceedings against Samsung.
1 Comment

Coca Cola - The Wonder of us (2018) :60 (USA)


Libresse - Blood Normal - (2017) 2:22 (UK)

1 Comment

Sport England - This Girl Can (2015) 1:30 (UK)

Absolutely brilliant slice of advertising here from FCB Inferno, showing once again that the UK is miles ahead in the advertising game (Say something

Land Rover "Crocodile" (2013) :30 (South Africa)

This is also the only place I'd want to watch a crocodile.Seen through a camera from the comfort of my luxury SUV.

Sony - A moment of clarity - (2013) (USA)

I have a confession to make. I used to be a Sony addict. For portable music, you see. I grew up wearing a walkman constantly.

Kellog's Coco pops - Marco polo (2013) :30 (Australia)

It's all fun and games. Sure. Until an innocent piece of chocolatey covered puffed grain cereal gets eaten by a cold-hearted kid.

Director Molly Schiot creates dreamy clips for L.A. Eyeworks


Hooters - "Lifeguard" - (2012) :30 (USA)


Pantene - Olympic Diver- Paola Espinosa :30

Leading full-service marketing communications agency Wing is launching a Latin American focused effort for Pantene’s global Olympics campaign, part of

Channel 4 - Meet the Superhumans - (2012) :90 (UK)

Meet the super humans. Channel 4 covers the Paralympics, and announce it by blowing us away as Channel 4's own Paralympic blogger called it.

DirecTV - Swim / synchronized swimmers & bearded man - (2012) :30

We've seen the "X puts you right in the action" idea before, but none looked quite as bizarre as the bearded man among synchronized swi

Gillette - Cap - (2012) :30

After collaborating on a mammoth Gillette campaign starring an enormous roster of global Olympic athletes, Decon and three-time Cannes Gold award-winn

Brothers of Arcadia / Mugler and Nicola Formichetti

Nice Shoes recently teamed with fashion icon Mugler and Nicola Formichetti, Lady Gaga's creative director and stylist, to work on the glossy and

Articulate - Shark (2009) both versions (UK)

The Broadcast Advertising Clearance Centre (BACC) took issue with the joke in this ad, so only the "clean" version aired.

Hotpoint Aqualtis - Underwater World (2008) :30 (USA)

The underwater world inside of a Hotpoint Aqualtis looks a lot like the ocean. 

Tampax Pearl - Jump In (2006) :30 (USA)

​Take a midnight swim, you can dare it 

Becks Light - Fewer Clothes (2004) 0:15 (USA)

Becks Light is perfect for anyone interested in: A) Fewer calories B) Fewer carbs C) Fewer clothes

Liberty Travel - Puerto Rico (2004) 0:30 (USA)

regional placement

Eurotel - More.... (2003) 0:30 (Slovakia)

classic lifestyle with sexy shots. May have run in Italy as well.

Evian - Water Babies (2002) - 0:30 (USA)

Evian gets the old Hollywood treatment - bye bye baby!

Michelob Light - Life is Now / Free - (2002) :60 (USA)

Gatorade - Kick Aaaaaaaaaaaaaa! (2001) - 0:30 (USA)

Nike - I Am Woman (2000) - 0:60 (USA)

Evian - Baby swimmers - (1998) 0:40 (UK)

This ad previously aired in France alone.
1 Comment

Cointreau - Longest drink - (1997) 0:60 (UK)

Bacardi - Reef island vs Big city - (1997) 0:60 (UK)

DATE - Vacation party (1995) :60 (Sweden)

A group of young ladies on vacation party hard, and turn men's heads as they all use DATE.

British Airways - Bringing people together / Face - (1994) :30 (UK)

To show off their new uniforms, and to add a little world cup glamour to their brand, BA re-ran a shorter edit of the famous 1989 Face /Bringing peopl

Norwegian - Fall In Love Again (1994) - 0:30 (USA)

Norwegian - There Is No Law (1994) - 0:30 (USA)

Pripps Blå - "Blå Blå Vindar och vatten" / Blue Blue winds and waters (1993) :30 (Sweden)

There are two things true about Swedish summers - they are full of mosquitos and Pripps Blue beer ads ads situated near water.

Levi's - Wash them - (1992) 0:60 (UK)

A man swims through every pool in the neighbourhood, through seasons and decades and is soon joined by a woman.

Pripps Blå Klass 1 - Dina färger var blå / Your colors were blue variant / Midsummer (1991) :30 (Sweden)

Just like in prior variants, the Tommy Nilsson song plays  "Dina färger var blå" (Your colors were blue), as we see a group of young friends

Diet Pepsi - "The Right One" (1989) :60 (USA)

This ad is peak late eighties with all the stylish shots of everyone doing all sorts of things, like swimming, dancing, horseback riding, running alon

British Airways - Bringing people together / Face - (1989) :90 (UK)

Also known ass British Airways "Globe" This ad was partly shot in Utah and aired worldwide but came out of a London agency.

Toyota - 4x4 Dream (1989) - 0:60 (USA)

Continental - Hot Florida Sale (1989) - 0:30 (USA)

DATE - At the Swim house / Badhus (1985) (Sweden)

Two ladies are getting dressed after a swim when one shares her smart Eau de parfum, that is also a deodorant.
Subscribe to swimming