Kia Soul - Hamster makeover / Lady Gaga "Applause" - (2013) :90 (USA)

It's sleeker, sexier and more sophisticated than ever. The symbioses between pop artists new releases and car models trying to revamp their image... Lady Gaga was shopping around "Applause" to anyone who wanted it, because we all know that the commercial break is the new Billboard, and her famous name is the new youtube clickbait. Don't expect the combination to make any sense.
In this ad, the formerly chubby CGI hamsters work themselves out until they fit into skinny suits, and somehow this makes the car cool. I'm clearly not the target market. A.R.T. P.O.P. C.G.I. fans are, apparently.

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Directed by D&G Executive Creative Director Colin Jeffery, the 60-second “Totally Transformed” spot will debut during the MTV Video Music Awards this Sunday, August 25, following Lady Gaga’s first-ever live performance of “Applause.” A 90-second extended version of the spot can be viewed HERE.

“The hamsters always have their paws on the pulse of pop culture,” said Jeffery. “With the help of Lady Gaga, some current fashion trends and our friends at MPC VFX, we introduce a sleeker, sexier and more sophisticated Soul. The hamsters don’t look too shabby themselves.”

Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
CD/Copywriter: Gary DuToit
CD/Art Director: Eron Broughton
ACD/Copywriter: Greg Buri
ACD/Art Director: Basil Cowieson
ACD/Art Director: Kriss Grove
Executive Producer, Managing Director: Carol Lombard
Executive Producer: Paul Albanese
Managing Partner, Client Services: Brian Dunbar
Group Account Director: Brook Dore
Account Director: Justin Manfredi
Account Supervisor: Nancy Ramirez
Account Executive: Kammie Dons
Associate Strategic Planning Director: Steven Garcia
Sr. Planner: Armando Potter

Production Company: @radical.media
Director: Colin Jeffery
Executive Producer: Frank Scherma
Producer: Kathy Rhodes
Director of Photography: Toby Irwin
Production Designer: Brock Houghton
Wardrobe Stylist: Christina Blackaller

Special EFX: Legacy Effects

Editorial: Rock Paper Scissors
Editor: Angus Wall
Executive Producer: CL Weaver
Producer: Toby Louie
Assistant Editor: Austyn Daines

Post Production: MPC
VFX Supervisor/ 3-D Lead: Andy Boyd
Compositing Supervisor: Jake Montgomery
Animation Lead: Stew Burris
Animator/Rigger: Ian Wilson
Animator: Jean-Dominique Fievet
Lighter: William Schilthuis
Lighter: Shaun Comly
Texture: Hayley O’Neil
Modeler: Aaron Hamman
3-D FX: Charles Trippe
Tracking: Mike Wynd
Compositor: Clement
Compositor: Jason Heinz
Compositor: Brendan Smith
Smoke Artist: Mark Holden
Telecine: Mark Gethin
Executive Producer: Asher Edwards
VFX Producer: Nicole Fina

Record Label: Interscope Records
Artist: Lady Gaga

Sound Design: Hammers Project
Sound Designer: Johannes Hammers

Music Editing: Massive Music

Audio Mix: Margarita Mix
Mixer: Nathan Dubin