Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, âAdd Some Playâ, developed by creative
Samsung, via BBH Singapore, has launched a new global campaign showing how Galaxy S25 Ultra with Google Gemini solves everyday
The little cheeses go to the gym, ride the subway, have a rave, etc. Very cute. Short form: Longer form:
Absolutely brilliant slice of advertising here from FCB Inferno, showing once again that the UK is miles ahead in the advertising game (Say something America. Say something).
This campaign for Sport England is focussed around the central insight that women will often avoid exercising due to fears of being judged and feeling out of place. Basically 'I am fat and therefore I shouldn't exercise because I will look stupid and sweaty.' Of course, this is the exact situation where we should be trying to fit a little more exercise into our lives. FCB Inferno does the opposite of what we might expect and writes an ad which embraces that sweat and jiggle, normalises it, and brings it into the public discourse. It's aversion therapy for serial gym avoiders. By far my favourite ad of the New Year - it actively promotes lifestyle change and powerfully articulates a message which can shape ideas and ultimately even culture. This is what advertising should be about this. This is why we wake up in the morning.
Just to prove to you that the Guardian is hitting rock bottom with brainless drivel, they published this piece on their 'Comment is Free' blog - Comment is Worthless would be a better title:
"There are serious problems here. For a start, why does the campaign undermine this empowering intent by referring to women of all ages as âgirlsâ? ... The text that goes along with these images is infused with popular post-feminist appeals to individual empowerment â âI jiggle, therefore I amâ. This âcan-do girlâ is happy âsweating like a pig, feeling like a foxâ and embracing being âhot and not botheredâ. It seems these bodies, jiggly or otherwise, are just another form of objectification in a popular culture already saturated with sexualised images."
Copywriter: Simon Cenamor
Planning Director: Vicki Holgate
Senior Account Director: Hollie Loxley
Producer: Ally Mee
Media Company: Carat
Production Company: Somesuch
Executive Producer: Tim Nash
Director: Kim Gehrig
DP: David Procter
Producer: Lee Groombridge
Editor: Tom Lindsay / Trim
Post-production Producers: Andrew McLintock, Adam Sergant
Post-production: Framestore
Audio post-production: Wave Sound Studios
Music Company / Sound Design: Soundtree
