That good old Southern soft drink Cheerwine is 99 years old. And it's been makin' good folks smile for just as long as it's been around. So actor Bo Stevenson and silent sidekick are setting out to find out just why that is. But first he needs to become a scientist. So he has to find out what makes a scientist. And then decided the heck with it, all we need are lab coats. I don't think I've ever had Cheerwine, so I can't attest to the efficacy of this "Betcha can't not smile" theory but I do know this spot is very redolent of Questionable Science, starring Rich Fulcher on Comedy Central. Albeit a much more sanitized version.
Client: Cheerwine
Agency The Padgett Smith Project
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