Here's a parody of a game show for The Climate Reality Project featuring a girl who looks like she doesn't want to be there and doesn't particularly care if the air is filled with smog or not. Strange casting. As a standalone spot, it gives me very little information except pointing out the obvious and expects me to leave youtube to find out more. They gave us no information in the ad except for the obvious, that people want to do something about the environment. Unfortunately they didn't tell me what except sign this, visit here. I think this is a case of oversimplifying the message too much.
Production/Agency: Mustache
Executive Producer: John Limotte
Felipe Soares - Director
Adam Lerman - Director
Gavin Bellour - Director
Will Bystrov - Head of Post
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