Canon - ‘Created Different’ (2025)
‘Created Different’ is a new pan-European campaign by VCCP, aimed at re-establishing Canon as the go-to brand for a new
Go' och glad Kexchoklad means Good and happy Cookie Chocolate, so it makes little sense but rhymes quite nicely. Pair that with a general who is sobbing over his broken hat and it gets very Roy Andersson weird.
Client: Cloetta
Advertising agency Hallstedt&Hvid
Cinematographer István Borbás
Director Roy Andersson.