Müller FRijj - āJust feel the Urjjā (2025)
Müller FRijjās latest integrated campaign, aims to shake up the ready-to-drink milkshake category with a healthy hit of chaotic
Sure, FINE, damn you Kiwis just rub it in you have summer down there while we freeze our bums off up here. Just rub it in won't you. In fact, rub it in with a series of coke pinup posters featuring bikini clad babes frolicking with giant bottles why don't you? Go ahead. See if I care.
I'd like to remind you all that 7up did it thirteen years ago with a lot more skin. In fact, all skin, she's nude!
Copywriter: Guy Denniston
Art Director: Emmanuel Bougneres